the challenge

Shell required a mass nation-wide awareness of their core FuelSave brands in products such as Unleaded fuel, Oil & Lubricants and Shell V-Power.

The Solution

Give motorists the needed experience to understand what true performance is all about.

Thought Process

In order to showcase how much distance Shell FuelSave can help you cover on your journey, we used the car and motorcycle engines as our creative elements to visually compare them as highways, and cityscapes – literally showing the routes and paths that cars and motorcycles navigate every day.