Speak Up


Many people don’t consider mental health relevant to them and they don’t believe mental health problems are likely to affect them or people they know. As a consequence of stigma and discrimination, people with mental health problems often have their human rights violated. Many are denied economic, social and cultural rights, with restrictions on the rights to work and education, as well as reproductive rights and the right to the highest attainable standard of health.

The Solution

Get young people between the ages of 18-25 (Primary Audience) and 26-34 (Secondary Audience) to develop empathy towards people suffering with mental health problems, creating awareness and improving knowledge on the subject.

Thought Process

Mental health is an invisible issue. This lack of visibility means that people don’t see it as a real problem, it’s viewed as a mystery, an evil and that it only affects certain people/families. Therefore, because they can’t relate to it they aren’t willing to talk about it, leaving no room for discourse and understanding. It’s time to Open Up about mental health. Encourage people suffering silently to speak about it with someone. Encourage people to be open to understanding people suffering from mental health problems.

The Results

An estimated 600k people reached on social media in Uganda
1.6M people reached on social media in Kenya
50% of our target audience (18 – 34 year olds in Nairobi) reached, which was well above our target
300,000 video views on our mental health campaign videos
170,000 plays at 75% play time rate
The campaign sparked national conversation leading to mental health problems being discussed as a key a concern especially in Uganda