Mpesa App Campaign

Safaricom : M-PESA APP CAMPAIGN
Scanad

The Challenge

M-PESA evolution from a peer-to-peer payment platform to the multi-purpose financial tool it is today has been remarkable. However, this advancement in utility and functionality has been at the expense of the user experience. This has has led consumers to a love-hate relationship with M-PESA, where they absolutely love the functionality (in products & services) it brings about, but completely hated the experience with which it comes with.

The Solution

Introduce a super application – the M-PESA APP which enables a simple and seamless user experience with more VAS that drive a better user experience and retention in the wake of an increasingly competitive market.