Funtastic 4GSafaricom : Mobile Network Operator
With a slowing economy and increased inflation, customers started looking for better value. Against this backdrop, our competitors started to aggressively attack Safaricom on price. Safaricom needed to re-establish its network credentials and strengthen subscribers belief that they were on the best network in Kenya.
Instead of reducing our prices and entering a price war, it was felt that Safaricom should focus on its superior network strengths - strongest network, widest coverage, reliability, speeds and an overall superior network experience.
We discovered through consumer research that people want to be always connected with friends and family, to leverage on business opportunities and for leisure. While other networks allow people to access data, only Safaricom ensures always-on connectivity based on their network strengths.
As only great things happen on Kenya’s strongest data network, we dramatized these great things that can only happen on Safaricom's network.