Eliud 159

Safaricom : Mobile Network Operator

The Challenge

Eliud is the greatest athlete of all time, and M-PESA is the greatest mobile money platform globally. How then do we rally Kenyans behind Eliud, leveraging a brand that like the athlete, has put Kenya on the global map?

The Solution

To honour a man that knew no limits, Safaricom pushed theirs by changing their M-PESA logo into Eliud’s name. The campaign created a custom Twitter emoji that would show up when anyone tweeted using the hastag #Eliud159, adding a unique Kenyan touch to each message.

Thought Process

There were a lot of challenges that Kenyans faced. Therefore we wanted to remind ourselves that beneath these tough times there is a beauty and resilience in Kenyans that ought to be celebrated.

Eliud’s record attempt provided an opportunity to bring 27+Million Kenyans to come together and remind Kenyans of their resilience and ability through the greatest Kenyan of all.

The Results

Over USD 3.4 Million PR news exposure
4 Million Safaricom subscribers watched his record attempt on YouTube
12 Billion impressions garnered online world wide
Generated over USD 240,000 worth of impressions organically
193,625 mentions of#Eliud159 & #NoHumanIsLimited