Come Live The Magic

Kenya Tourism Board : GOVERNMENT AGENCY

The Challenge

The tourism industry is a key economic pillar for Kenya, contributing over $6.87 billion in 2016. Being an election year, 2017 presented specific challenges to the international market, namely security & safety concerns. This prompted the agency to develop a campaign that elevated Kenya beyond the negative press, showcasing the beauty and diversity of the destination.

The Solution

A through-the-line communication campaign that would target international audiences by communicating the USPs of Kenya.

Thought Process

Come live the magic is a campaign that seeks to showcase the gem that is Kenya – a culturally immersive, authentic and magical place for any visitor to make memories.

The Results

20.3% growth in revenue to

KShs. 120 billion from KSh.99.69 billion.

International arrivals

increased by 9.8% during this period