Uber : multinational ride-hailing

The Challenge

The trust in Uber by riders has deteriorated due to uncertainty around pricing, and as such we have seen volatility in usage. This situation has also been exacerbated by macro and competitive forces i.e. elections, regulations, competition.

The Solution

Increase brand love and preference, drive brand-switching and win back lost riders

Thought Process

Uber riders in Kenya enjoy the convenience of the service because it is that moment when from a click of a button and in that 20 minute drive that the riders outsource the Nairobi traffic headache to someone else, that they avoid the road rage by outsourcing the driving and seat back and enjoy the ride.