Scanad, the leading sub-Saharan integrated communication agency received 4 awards at the prestigious Loeries Awards 2014, held in Cape Town, South Africa.
Through its Ugandan subsidiary, Scanad received 11 nominations, the highest number for any East African and Middle East agency and then went on to win a campaign silver, a campaign bronze, a media innovation bronze and a craft certificate.
First launched in 1978, the influential Loeries Awards celebrate creative talent in the advertising industry across African and Middle East. Scanad received Silver Loerie for its Roofings print campaign, Bronze Loerie for its Airtel Money print campaign, bronze Loerie for its Roofings Razor wires in media innovation category and a certificate for Roofings campaign in print craft category.
“Winning new accounts and winning international advertising awards are important milestones for any advertising agency.Last year’s silver Loerie for Warid Telecom, gave us great motivation to achieve more. We have won big this year. We are now the most awarded agency in the Africa and Middle East region and that is something that we are all proud of,” said Amol Kulkarni, Scanad’s Creative Head.
“Achieving 11 nominations at the Loeries is a great honor. Getting acknowledged for our creative efforts shows that the long hours were worth it.I would like to thank my creative team here at Scanad for all the efforts and hard work they have put in,” said Joyce Gathu, Scanad Uganda’s Country Manager. Airtel Uganda’s Chief Marketing Officer, Prasoon Lal commended Scanad’s success saying, “Scanad’s win is also a win for Airtel and we are proud to be working with a team that is setting a new standard in Africa’s Advertising Industry.”
“This is a true testimony that Branding has become a very important factor globally. We are delighted with the great advertising ideas and quality of work generated by Scanad Uganda, that have earned prestigious accolades and recognition at the Loeries 2014,”said Oliver Lalani, Executive Director, Roofings Group. Scanad Uganda has been in operation for the past 21 years, managing multiple clients across different sectors of industries.